KELME: A Legacy Built to Leave a Mark

---"Where legacy meets ambition. KELME - Made for those who dare to leave their mark."---

Founded in 1963 by brothers Diego and José Quiles in Elche, Spain, a city renowned for its shoemaking heritage. Kelme began as a simple footwear workshop but they wanted to build something that could carry the spirit of athletes everywhere, and wanted to leave a mark that lasts long even after the final whistle. That workshop would go on to become Kelme, a brand that, over the next six decades, would leave footprints across the world of sport.

1980’s – 1990’s

From Local Heroes to Global Stages

Our journey began with simple ambitions that was to serve local athletes with gear they could trust. But ambition has a way of growing. From 1982 KELME started to sponsor professional athletes & clubs. Throughout the 1980s and 1990s, Kelme became synonymous with soccer in Spain. The brand gained major popularity, especially in the Spanish soccer leagues, and began sponsoring various teams. We made our mark in La Liga, supported the glory of the 1992 Barcelona Olympics, and proudly partnered with Real Madrid from 1994 to 1998, a golden era for Spanish football. This partnership significantly boosted the brand's international reputation, as it had produced official kits for the club during key seasons and sponsored major players like Fernando Morientes, Clarence Seedorf, and a young Raúl during the early part of his career.

 Alongside, Kelme also expanded into cycling, sponsoring the renowned Kelme Cycling Team, which was active from 1980 to 2004 and participated in illustrious competitions such as the Tour de France, Giro d'Italia, and Vuelta a España.

2000 – 2010

Moving Beyond Football: New Sports, New Markets

Moving into the 2000s, after the Real Madrid sponsorship concluded, Kelme shifted its focus to new sports and markets. The brand made significant changes, including futsal (indoor soccer), establishing itself as a leading name in the sport by sponsoring elite futsal teams and players. Additionally, Kelme expanded its presence in Asian markets, especially in China, where it successfully established a strong foothold and began offering a range of lifestyle sportswear to cater to the growing demand.

2010 – 2020

A Resurgence Through Community and Competition

 In the 2010s, Kelme experienced a resurgence by becoming the official supplier for various soccer leagues and clubs across Spain, China, and Latin America. The brand's strategy included partnering with universities, grassroots programs, and sports academies globally, fostering a strong community presence and promoting sports development. Notable deals during this period included becoming the official sponsor of teams like Rayo Vallecano, a club in La Liga, and establishing a strong involvement with teams in the Chinese Super League. This strategic positioning allowed Kelme to carve out a niche as a high-quality yet affordable alternative to major sportswear giants such as Nike, Adidas, and Puma. By focusing on providing value to customers and building relationships within the soccer community, Kelme revitalized its brand identity and expanded its reach in the competitive sports apparel market.

KELME gear crossed borders, found its way into the Premier League and Russian Super League, and helped fuel victories across Asia and the Middle East. From Watford FC to RCD Espanyol, from the AFC Asian Cup to elite teams in China and Qatar, our legacy kept growing, stitched together by countless moments of triumph and grit.

2020 – Present

A Digital Evolution: Innovation, Culture, and Community

As the 2020s unfolded, KELME embraced a transformative chapter, driven by the rise of digital innovation, shifting consumer values, and a renewed sense of purpose. The brand focused heavily on building a stronger e-commerce presence, especially in North America, where it began to carve out space in both the athletic and lifestyle sectors. With a digital-first approach, KELME found new ways to connect with fans, offering personalized experiences, storytelling, and performance-driven design at every touchpoint.

At the same time, KELME leaned into culture, forging meaningful collaborations with esports teams and streetwear creatives. These partnerships reflected a new spirit within the brand—one that celebrated individuality and urban movement as much as traditional athletic performance. While continuing to support professional soccer clubs across Europe, KELME also extended its reach to universities and grassroots programs in the U.S, helping shape the next generation of athletes. This era was about more than gear—it was about community, identity, and purpose-driven evolution.

Kelme Tech: Built to Move, Built to Last, Built for Legends

At Kelme, innovation isn’t an afterthought, it’s the heartbeat of everything we make.
For over 60 years, we’ve been crafting gear not just for the game, but for the players who dare to leave everything on the field.
We don’t believe in ordinary. We build for athletes who push harder, move faster, and aim higher, no shortcuts, no limits.

At Kelme, every piece of gear is built to move when you move and push harder when you’re ready to break the game wide open. Our high-performance fabrics feature moisture-wicking tech to keep you cool, dry, and laser-focused, while four-way stretch designs and smart ventilation zones let you pivot, sprint, and strike without holding back. We fuse lightweight strength into every jersey, short, and jacket, with abrasion-resistant panels and reinforced seams built to withstand the toughest hits. Your game demands intensity, and your gear should match it, letting you train harder, play longer, and push further. Kelme footwear turns energy into action with shock-absorbing midsoles and responsive grip outsoles, delivering instant traction and explosive acceleration whether you're dominating the futsal court, the field, or the streets. 

Playing for the Future: Our Sustainable Gameplan

Greatness doesn’t just show up in wins and goals. It shows up in how you protect what matters. That’s why Kelme is weaving eco-conscious materials and sustainable innovation into our lineup. From recycled fabrics to low-impact production methods, we’re engineering gear that respects the planet without sacrificing an ounce of performance.

The next generation deserves a future where the fields stay green, the courts stay open, and the dreams stay big.
We’re making sure of it, one product at a time.

The Kelme Difference: Built for Those Who Leave Their Mark

In the end, it's simple:
Kelme gear isn’t built for followers. It’s built for game-changers. For fighters. For creators. For anyone ready to stand tall, play bold, and carve their name into the story of sport.

Innovation with soul.
Technology with a purpose.
Gear that’s ready when you are.

Move faster. Play harder. Dream bigger.

Leave your mark.

Kelme Today

• Available in over 50 countries.
• Growing focus on youth soccer development (particularly in the USA).
• Affordable but premium-quality sportswear compared to bigger brands.
• Active in lifestyle fashion collaborations (sneaker drops, limited edition kits).
• Focus on digital sales like Shopify stores worldwide.

---

 

 Why Buy From Kelme.Store

At Kelme.Store, you’re not just buying gear, you’re stepping into a legacy of six decades, inheriting the legacy of those who dare to leave their mark. Every jersey, every shoe, every stitch carries the same ambition we started with: to give you the tools to chase greatness, no matter where you’re starting from. We bring professional-level quality without the crazy price tag, blending modern design with that bold Spanish spirit that’s always ready for the next challenge. Whether you’re grinding it out at practice, lighting up the court, or making moves off the field, Kelme gear is made to move with you, to last, to breathe, to fight, and to win. We’re serious about the future, too, weaving sustainability into everything we do because the next generation deserves a world full of green fields and big dreams. Wherever you’re headed, we’re here to back you, with real gear for real players who know how to leave a legacy.